Brand Identity Why It Has to Come Before Your Website

Most businesses build their website first and figure out their brand later. This is one of the most expensive mistakes a growing business can make.

The wrong order

The typical sequence: a new business needs a website so they hire someone to build one. The developer asks for a logo so the owner throws something together in Canva. Six months later they want new marketing materials and there is no foundation to build from.

What brand identity actually is

Brand identity is not your logo. It is a complete system — decisions about how your business presents itself visually across every touchpoint. Logo, colour palette, typography, and guidelines.

Why it has to come first

When you build a website without a brand identity the designer makes brand decisions for you in isolation. When you get the brand right first everything that follows is faster, cheaper, and more consistent.

What it costs

A professional brand identity should cost between $1,500 and $5,000. At Fly High Digital our Brand Identity package is $2,000 fixed price. Logo with three concepts, colour palette, typography system, brand guidelines, all source files, and two rounds of revisions.

Start with the foundation.